"We did an RFP process. We started with a long list of the 18 best app companies and narrowed it down five; Glance was in the top two. They blew the competition out of the water because of how considerate, transparent, and thoughtful they were in the whole process. It was visible that they wanted what was best for our company instead of just trying to sell their services."
Georgios Chiotis
Brand & Digital Lead
Discovery Workshop
The first session to fully understand your product requirements, market, competition, and users. By understanding you and the problem clearly, we can move forward with a solution that drives significant engagement.
- Product and business requirements analysis
- Market and competitive landscape overview
- User identification and validation
- High-level requirements preparation
Target Market Research
Desk-based research to identify and validate your target audience size, demographics, and key metrics that will guide user experience development.
- Target audience size analysis
- Demographic profiling and validation
- Market metrics identification
- User base quantification
Competitor Research
We identify your main competition, whether direct competitors or services with partial overlap, to uncover positioning opportunities.
- Direct competitor identification and analysis
- Indirect competitor assessment
- Competitive feature mapping
- Market positioning evaluation
Focus Groups
Exploratory focus groups to test existing thinking and generate new insights, with larger scale validation through surveys and online polls.
- Exploratory focus group sessions
- Concept testing and validation
- Survey design and deployment
- Online polling and feedback collection
Psychological Strategies
We explore the best psychological strategies to ensure users remain engaged and retained within your product.
- User engagement psychology research
- Retention strategy development
- Behavioural trigger identification
- Motivation framework creation
Technological Research
Detailed exploration of the technology required for your product to produce recommendations on the best development approach.
- Technology stack evaluation
- Development approach assessment
- Technical feasibility analysis
- Implementation recommendations
Monetisation Strategy
Evaluation and recommendation of possible monetisation strategies for your product, including detailed forecasts.
- Revenue model evaluation
- Monetisation strategy assessment
- Financial forecasting and projections
- Market validation of pricing approaches
How Psychology Transformed iDrated from Personal Crisis to #1 App Store Hit
Applying behavioural psychology to create the world's fastest hydration tracker
The Challenge
When our CEO Simon ended up in hospital with severe dehydration, it sparked a revelation. Existing water tracking apps were cumbersome, taking over a minute to log a simple glass of water. The friction was so high that people abandoned them within days. We needed to reimagine hydration tracking from first principles.
Our Approach
We applied radical simplification and gestural design to reduce logging time from 60+ seconds to just 3 seconds. By studying the psychology of micro-interactions, we created a single-gesture system that captured intent, quantity, type and confirmation in one fluid motion—turning water tracking from a chore into an effortless habit.
#1
UK App Store ranking3 sec
Time to log water7
Magazine features95%
30-day retention rateThe Psychology Behind Our Success
Six evidence-based strategies that made hydration tracking addictive
Friction Elimination
Reduced the cognitive load from 5 steps to 1 gesture, making logging water faster than the thought to do it.
Gestural Memory
Created intuitive swipe patterns that became muscle memory, bypassing conscious decision-making.
Instant Gratification
Visual and haptic feedback within 100ms of interaction, triggering immediate dopamine response.
Progress Visualisation
Real-time animated water filling that made hydration tangible and satisfying to watch.
Smart Reminders
Context-aware notifications based on activity patterns, not annoying fixed schedules.
Celebration Moments
Micro-celebrations for streaks and goals that reinforced positive behaviour without being patronising.
Why iDrated Succeeded Where Others Failed
By reducing logging time from 60+ seconds to just 3, we achieved what seemed impossible—making hydration tracking faster than the thought itself. The result? A #1 App Store ranking, Apple WWDC recognition, and most importantly, thousands of users who finally stayed hydrated. We didn't just build another water app—we eliminated the friction between intention and action.